Mobile trends

QR Codes
The inclusion of QR Code reading software on camera phones in Japan has led to a wide variety of new, consumeroriented applications, aimed at relieving the user of the tedious task of entering data into their mobile phone. QR Codes storing addresses and URLS are becoming increasingly common in magazines and advertisements in Japan. The addition of QR Codes on business cards is also becoming common, greatly simplifying the task of entering the personal details of a new acquaintance into the address book of one’s mobile phone.